--- title: "Space Economy & Technology Infographics: Best Practices for Individual Creators (part 5)" id: 10340 type: "post" slug: "part-5-guide-to-the-stars-of-space-economy-technology-infographics-best-practices" author: "NSE" published: "2022-07-23T15:41:49+00:00" modified: "2023-06-28T00:57:31+00:00" canonical: "https://newspaceeconomy.ca/2022/07/23/part-5-guide-to-the-stars-of-space-economy-technology-infographics-best-practices/" markdown_url: "https://newspaceeconomy.ca/2022/07/23/part-5-guide-to-the-stars-of-space-economy-technology-infographics-best-practices.md" description: "After researching the infographics for Part 1, a number of content creator best practices stood out. This article captures the best practices based on my…" language: "en-US" category: - "Space Economy" - "Space Technology" post_tag: - "Infographics" - "Spaceflight" - "SpaceX" --- # Space Economy & Technology Infographics: Best Practices for Individual Creators (part 5) **Table of Contents** ## Introduction This article is a follow up to [Guide to the Stars (of Space Economy & Technology Infographics) Part 1](https://newspaceeconomy.ca/2022/05/22/best-spacex-infographics-artists-on-twitter/). After researching the infographics for Part 1, a number of content creator best practices stood out. This article captures the best practices of individual creators based on my subjective opinion as a “member of the audience”. ## Easy to Discover The content of creators who maintained a website, or [Flickr account](https://www.flickr.com/photos/141005773@N06/), of all their published infographics (with associated titles and descriptions) were more easily discoverable than those who exclusively posted on social media accounts. ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/06/img_5896.jpg?resize=696%2C896&ssl=1) *[Website](https://gdbarrett.com/launch-graphics)* ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/07/bef3c073-da09-4700-9b08-720cf9d17727.jpeg?resize=696%2C930&ssl=1) *[Website](https://sites.google.com/view/launchupdates)* ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/07/80ab9d69-c2b0-428b-8b93-942031eaf2e3.jpeg?resize=696%2C772&ssl=1) *[Website](https://www.tonybela.com/page2.html)* ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/07/3d7c3292-cacf-44f0-8c1d-3533e50f0edb.jpeg?resize=696%2C835&ssl=1) *[Website](https://karltate.com/)* [![2022-163 Космос 2565 (Лотос-С1 №807) – Союз-2-1б – Плесецк](https://i0.wp.com/live.staticflickr.com/65535/52535205656_00264eb405_z.jpg?resize=696%2C522&ssl=1)](https://www.flickr.com/photos/141005773@N06) *[Link to Flickr account](https://www.flickr.com/photos/141005773@N06/)* *Suggestion: For creators on a low budget [wordpress.com](https://wordpress.com/pricing/) offers a free tier.* ## High Resolution Twitter and other social media sites compress shared graphics and degrade readability. A best practice is to publish a link to a full resolution version of the infographic along with the social media post. > 🚀 Actualización / Update 🚀 > > Ya hay 3 boosters con 13 lanzamientos cada uno, cuál será el primero en hacer el 14°? [pic.twitter.com/iQ4arvrOKw](https://t.co/iQ4arvrOKw) > > — Space Nøsey (@SpaceNosey) [July 17, 2022](https://twitter.com/SpaceNosey/status/1548728879484895232?ref_src=twsrc%5Etfw) > VERSION 1.0: Here is my infographic poster on [@NASA](https://twitter.com/NASA?ref_src=twsrc%5Etfw) and [@SpaceX](https://twitter.com/SpaceX?ref_src=twsrc%5Etfw)'s Crew-4 mission. Watch for updates and changes as we approach liftoff. Free higher res version on my website [https://t.co/5JwRRgEKyZ](https://t.co/5JwRRgEKyZ) [pic.twitter.com/Ikce9L0dW4](https://t.co/Ikce9L0dW4) > > — Tony Bela – Infographic news (@InfographicTony) [April 25, 2022](https://twitter.com/InfographicTony/status/1518577376245911552?ref_src=twsrc%5Etfw) ## Branding – Logo Having and consistently using a branding logo on all published content. ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/06/img_5209.jpg?resize=696%2C698&ssl=1) ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/06/img_5211.jpg?resize=696%2C699&ssl=1) ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/06/img_5214.jpg?resize=696%2C697&ssl=1) ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/06/img_5931.jpg?resize=400%2C400&ssl=1) *Brand logo* *[https://twitter.com/spaceintellige3](https://twitter.com/spaceintellige3)* ## Branding – Social Media Account Icon Consistent use of logo across all all social media accounts’ icon images. ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/06/img_5860.jpg?resize=696%2C1241&ssl=1) *Instagram* ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/06/img_5869-1.jpg?resize=696%2C1126&ssl=1) *Facebook* ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/05/img_5870.jpg?resize=696%2C807&ssl=1) *LinkedIn* ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/06/img_5932.jpg?resize=400%2C400&ssl=1) *Brand logo* *[http://europeanspaceflight.com/](http://europeanspaceflight.com/)* ## Branding – Style Using a consistent style across infographics for cases where the infographic is replicated/updated over time; or where the infographic is part of a series of related infographics. The style components include such things as background, iconography, typography, information placement, image dimensions, and colors. ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/06/img_5293.jpg?resize=696%2C557&ssl=1) ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/06/img_5292.jpg?resize=696%2C557&ssl=1) ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/06/img_5290.jpg?resize=696%2C557&ssl=1) ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/06/img_5180.jpg?resize=696%2C449&ssl=1) *[https://twitter.com/_rykllan](https://twitter.com/_rykllan)* ## Casting a Wide Net – Language While English is the most common language online, English is not the only language in the online world – ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/05/img_5857.png?resize=696%2C609&ssl=1) A best practice is translating infographics into additional languages to increase the potential audience of the content. Translations are typically done using collaborations. In the case of @AndrewParsonson, multilingual infographics are well matched to his European Spaceflight audience. ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/05/esa-space-rider-spacecraft-hungarian.jpg?resize=696%2C577&ssl=1) ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/05/esa-space-rider-spacecraft-german.jpg?resize=696%2C577&ssl=1) ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/05/esa-space-rider-spacecraft-french.jpg?resize=696%2C577&ssl=1) ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/05/esa-space-rider-spacecraft-english.jpg?resize=696%2C577&ssl=1) ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/05/esa-space-rider-spacecraft-dutch.jpg?resize=696%2C577&ssl=1) ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/05/esa-space-rider-spacecraft-polish.jpg?resize=696%2C577&ssl=1) ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/05/esa-space-rider-spacecraft-spanish.jpg?resize=696%2C577&ssl=1) ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/05/esa-space-rider-spacecraft-slovenian.jpg?resize=696%2C577&ssl=1) ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/05/esa-space-rider-spacecraft-greek.jpg?resize=696%2C577&ssl=1) ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/05/img_5872.jpg?resize=696%2C699&ssl=1) > Collaboration with [@vulga_space](https://twitter.com/vulga_space?ref_src=twsrc%5Etfw) to cover [#SpaceX](https://twitter.com/hashtag/SpaceX?src=hash&ref_src=twsrc%5Etfw)'s F9 and FH boosters overviews in French 🇫🇷 (9th lang) [pic.twitter.com/UyRaRJyKGq](https://t.co/UyRaRJyKGq) > > — rykllan (@_rykllan) [May 22, 2022](https://twitter.com/_rykllan/status/1528433104259522560?ref_src=twsrc%5Etfw) > "Destino: Luna. Los cohetes de Artemis que nos llevarán allá" > > Una infografía de [@InfographicTony](https://twitter.com/InfographicTony?ref_src=twsrc%5Etfw) y [@LunarCaveman](https://twitter.com/LunarCaveman?ref_src=twsrc%5Etfw), traducida al español por mí.[#traducciones](https://twitter.com/hashtag/traducciones?src=hash&ref_src=twsrc%5Etfw) [#TonyBela](https://twitter.com/hashtag/TonyBela?src=hash&ref_src=twsrc%5Etfw) [#Artemis](https://twitter.com/hashtag/Artemis?src=hash&ref_src=twsrc%5Etfw) [#SLS](https://twitter.com/hashtag/SLS?src=hash&ref_src=twsrc%5Etfw) [#Starship](https://twitter.com/hashtag/Starship?src=hash&ref_src=twsrc%5Etfw) [#NASA](https://twitter.com/hashtag/NASA?src=hash&ref_src=twsrc%5Etfw) [#SpaceX](https://twitter.com/hashtag/SpaceX?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/7nreDZ1dMr](https://t.co/7nreDZ1dMr) > > — Rolando Jelves Aguayo (@rjelves) [May 21, 2022](https://twitter.com/rjelves/status/1528014733353267200?ref_src=twsrc%5Etfw) ## Casting a Wide Net – Distribution Channels Posting content across multiple social media channels can increase audience size, e.g. Reddit, Twitter, Facebook, LinkedIn, Flickr, Instagram. ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/06/img_5860.jpg?resize=696%2C1241&ssl=1) *Instagram* ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/06/img_5869-1.jpg?resize=696%2C1126&ssl=1) *Facebook* ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/05/img_5870.jpg?resize=696%2C807&ssl=1) *LinkedIn* ![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/05/img_5873.jpg?resize=696%2C882&ssl=1) *Twitter* Some statistics for European Spaceflight’s social media accounts as of July 25, 2022: **Social Media Channel** [Twitter](https://twitter.com/espaceflight?s=21&t=xsvx1sVOFTiAAT1bTprt5w) @ESpaceflight [Twitter](https://twitter.com/andrewparsonson?s=21&t=xsvx1sVOFTiAAT1bTprt5w) @AndrewParsonson Facebook [Instagram](https://instagram.com/europeanspaceflight?igshid=YmMyMTA2M2Y=) [LinkedIn](https://www.linkedin.com/company/european-spaceflight/about/) **Subscribers** 314 2269 NA 106 9974 *Suggestion: Consider using a social media automation service such as [dlvr.it](https://dlvrit.com/) to ease the workload associated with managing multiple social media accounts.* ## Casting a Wide Net – Derivative and Complementary Works Making derivative and complementary works which leverage components of the primary infographic to increase audience exposure/adoption, e.g. wallpaper versions, text-light versions, text-heavy versions, posters. > Congratulations to Tory and his team at [ULA](https://www.ulalaunch.com/) on the successful launch of Boeing’s Starliner uncrewed Orbital Flight Test 2 to the ISS. Here is a stripped back version of my infographic to maybe use as wallpaper. [pic.twitter.com/imc3DEggLb](https://t.co/imc3DEggLb) > > — Tony Bela – Infographic news (@InfographicTony) [May 19, 2022](https://twitter.com/InfographicTony/status/1527435139256840192?ref_src=twsrc%5Etfw) > I'm finally happy with the Spain poster. It features the [@celestiaaerospc](https://twitter.com/celestiaaerospc?ref_src=twsrc%5Etfw) Space Arrow, [@PangeaAerospace](https://twitter.com/PangeaAerospace?ref_src=twsrc%5Etfw) Meso, and [@PLD_Space](https://twitter.com/PLD_Space?ref_src=twsrc%5Etfw) Miura 1 and 5 rockets. Time to move on to France. [pic.twitter.com/WvTigGwlRK](https://t.co/WvTigGwlRK) > > — Andrew Parsonson (@AndrewParsonson) [July 6, 2022](https://twitter.com/AndrewParsonson/status/1544659340438544384?ref_src=twsrc%5Etfw) ## High Signal To Noise Ratio When creators use their personal social media accounts to publish their infographics, the content often gets drowned out by the the “noise” of the unrelated personal postings. A best practice is to maintain separate social media accounts that are focused only on publishing infographics, and do not have any personal posts in the feed. [![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/07/94ecb75a-a787-4905-b9d6-379ec6493d8c.jpeg?resize=696%2C415&ssl=1)](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/07/94ecb75a-a787-4905-b9d6-379ec6493d8c.jpeg?ssl=1) > The latest McGregor Testing graphs all in one place[https://t.co/vV9uQ1zj13](https://t.co/vV9uQ1zj13) > > — ∆V INFOGRAPHICS (@DELTA_V_INFOG) [May 16, 2022](https://twitter.com/DELTA_V_INFOG/status/1526323807971155970?ref_src=twsrc%5Etfw) ## Monetizing – Automated Transactions Monetizing infographics by allowing individuals to support the creator’s work using: Patreon (e.g. [https://www.patreon.com/TONYBELA](https://www.patreon.com/TONYBELA)), “tip” money transfer (e.g. PayPal tip jar), go fund me campaign (e.g. to fund a specific infographics project or new equipment), and/or make purchases using an online storefront (e.g. [https://www.redbubble.com/people/tonyalpha/shop](https://www.redbubble.com/people/tonyalpha/shop), [https://skrabek.com/](https://skrabek.com/))). [![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/07/img_7447.jpg?resize=690%2C227&ssl=1)](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/07/img_7447.jpg?ssl=1) [![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/07/img_7450.jpg?resize=696%2C203&ssl=1)](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/07/img_7450.jpg?ssl=1) [![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/07/img_7449.jpg?resize=600%2C265&ssl=1)](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/07/img_7449.jpg?ssl=1) [![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/07/img_7451.jpg?resize=696%2C323&ssl=1)](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/07/img_7451.jpg?ssl=1) ## Monetizing – Lead Generation Advertise availability for commercial engagements in social media account(s) description, included as part of infographic, or associated with infographic social media postings. ## Provenance Include the following provenance information on each infographic: date of publication, the data source(s), website URL, and how to contact the content creator(s) (e.g. Email, social media account). For infographics that are regularly re-issued with new data, the same provenance information should be included but with the addition of a sequential number. > Diagram #21 | 5th June, 2022 | "Your build site renders kind of suck [SpaceX](https://www.spacex.com/), Hire me." [pic.twitter.com/I5ZunPS2kb](https://t.co/I5ZunPS2kb) > > — The Ringwatchers (@Ringwatchers) [June 5, 2022](https://twitter.com/Ringwatchers/status/1533527811494912000?ref_src=twsrc%5Etfw) > [https://t.co/Nnrhc1h2KY](https://t.co/Nnrhc1h2KY) > > — ∆V INFOGRAPHICS (@DELTA_V_INFOG) [April 24, 2022](https://twitter.com/DELTA_V_INFOG/status/1518302700387115008?ref_src=twsrc%5Etfw) ## Copyright Selecting and using a copyright license that is matched with intended target audience and use of the infographic. Include the copyright license description in published content, website and pinned content (e.g. © John Smith 2022, CC BY-NC-ND 4.0). > Free for educational & personal, non-profit use (incl YouTube) go to: [https://t.co/mQbx9i6reI](https://t.co/mQbx9i6reI) > For my mini poster book go to: [https://t.co/6kXRkeQe0Q](https://t.co/6kXRkeQe0Q) Also consider joining me on [https://t.co/1SO3IADkFG](https://t.co/1SO3IADkFG) > Get some fantastic merchandise from [https://t.co/F0hcZ5cdTr](https://t.co/F0hcZ5cdTr) [pic.twitter.com/ewn7yDEVLa](https://t.co/ewn7yDEVLa) > > — Tony Bela – Infographic news (@InfographicTony) [May 15, 2022](https://twitter.com/InfographicTony/status/1525842872020652032?ref_src=twsrc%5Etfw) *Suggestion: For the majority of infographics published, a [Creative Commons License](https://creativecommons.org/licenses/by-nc-nd/4.0/) (attribution, non-commercial, no derivatives) may be appropriate.* [![](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/07/ac3aa806-a634-4db5-805b-58046806675c.png?resize=403%2C141&ssl=1)](https://i0.wp.com/newspaceeconomy.ca/wp-content/uploads/2022/07/ac3aa806-a634-4db5-805b-58046806675c.png?ssl=1) ## Professional Profile(s) Professional (or aspiring professional) creators typically maintain one or more professional profiles on social media, e.g. LinkedIn (e.g. [Karl Tate](https://www.linkedin.com/in/karltate), [Tony Bela](https://www.linkedin.com/in/tony-bela-3174a513b)), Facebook, Twitter, Instagram. In addition, these creators also maintain a dedicated website with: portfolio, example customers, awards, contact form/information, e.g. [https://www.tonybela.com/](https://www.tonybela.com/), [https://karltate.com/](https://karltate.com/). *Suggestion: Setup and maintain a LinkedIn profile and reference it in all other social media account descriptions.* ## Closing Comments Any suggestions for clarifications or modifications are welcome.👍 ---