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On February 27, 2025, Blue Origin, the aerospace company founded by Jeff Bezos, announced the crew for its upcoming NS-31 mission, marking the 31st flight of its reusable New Shepard rocket and the 10th crewed mission in the program’s history. Set to launch this spring from Launch Site One in West Texas, NS-31 promises to continue Blue Origin’s legacy of pushing the boundaries of commercial space travel while showcasing a diverse and inspiring group of individuals. This mission not only reinforces the company’s commitment to making space accessible but also highlights its ongoing evolution as a key player in the space tourism and exploration industry. Below is a comprehensive overview of the NS-31 mission, its crew, objectives, and significance in the broader context of Blue Origin’s ambitions.
The NS-31 Mission: Overview and Objectives
The NS-31 mission is a suborbital flight aboard Blue Origin’s New Shepard vehicle, a fully reusable rocket-and-capsule system designed to take passengers and payloads beyond the Kármán line—the internationally recognized boundary of space, approximately 100 kilometers (62 miles) above Earth’s surface. Like its predecessors, NS-31 will offer its crew a brief but transformative experience of weightlessness and a stunning view of Earth from space, lasting approximately 10 minutes from liftoff to landing.
While Blue Origin has not yet specified the exact launch date beyond a spring 2025 window, the mission follows a well-established pattern for New Shepard flights. The rocket will launch vertically, with the crew capsule separating at apogee to provide a few minutes of microgravity before descending under parachutes back to the West Texas desert. The booster, meanwhile, will execute a controlled landing, further demonstrating the reusability that has become a hallmark of Blue Origin’s technology.
In addition to carrying its six-person crew, NS-31 may also include scientific payloads, a common feature of New Shepard missions. Previous flights have carried experiments for NASA, academic institutions, and private companies, alongside tens of thousands of postcards from Blue Origin’s nonprofit, Club for the Future, which aims to inspire the next generation of STEM enthusiasts. While specific payload details for NS-31 have not been disclosed at the time of the announcement, it’s likely to continue this tradition of blending human spaceflight with scientific and educational outreach.
The Crew: A Diverse and Influential Lineup
The NS-31 crew is a remarkable assembly of accomplished women from various fields, reflecting Blue Origin’s emphasis on diversity and inspiration in its astronaut selection. Here’s a closer look at the six individuals who will embark on this journey:
- Aisha Bowe
A former NASA rocket scientist turned entrepreneur, Aisha Bowe is the CEO of STEMBoard, a tech company focused on engineering solutions, and LINGO, an educational platform that teaches coding through interactive kits. Her inclusion underscores Blue Origin’s commitment to advancing STEM education and representation in aerospace. - Amanda Nguyen
An activist and social entrepreneur, Amanda Nguyen founded Rise, a nonprofit that advocates for survivors’ rights and helped pass the Sexual Assault Survivors’ Rights Act in the U.S. Her journey to space symbolizes resilience and the power of using influence for societal good. - Gayle King
A renowned journalist and co-host of CBS Mornings, Gayle King brings a high-profile media presence to the mission. Her participation highlights the growing intersection of space exploration and mainstream culture, amplifying the mission’s reach to a broad audience. - Katy Perry
The global pop superstar, known for hits like “Firework” and “Roar,” adds a touch of celebrity flair to NS-31. Perry’s involvement continues Blue Origin’s tradition of flying notable figures, following in the footsteps of personalities like William Shatner and Michael Strahan, and emphasizes the allure of space tourism. - Kerianne Flynn
Less is known publicly about Kerianne Flynn at the time of the announcement, but her inclusion suggests she may bring a unique perspective or expertise to the crew. Past Blue Origin missions have included individuals with diverse backgrounds, from engineers to adventurers, so Flynn’s story will likely add depth to the group. - Lauren Sánchez
An Emmy-winning journalist, philanthropist, and vice chair of the Bezos Earth Fund, Lauren Sánchez played a pivotal role in assembling this crew. Her personal connection to Jeff Bezos, the founder of Blue Origin, and her passion for aviation—she is also a licensed helicopter pilot—make her a fitting leader for this mission.
This all-female crew, brought together by Sánchez, represents a milestone for Blue Origin, showcasing women who have excelled in science, activism, media, entertainment, and beyond. Their flight will not only be a personal achievement but also a powerful statement about inclusivity in space exploration.
The New Shepard Program: A Legacy of Innovation
The NS-31 mission builds on the success of Blue Origin’s New Shepard program, which has been operational since its first test flights in 2015. Named after Alan Shepard, the first American in space, New Shepard is designed for suborbital missions, offering a cost-effective and reusable platform for both human spaceflight and scientific research. To date, the program has completed 30 flights, including nine crewed missions, carrying a total of 43 humans above the Kármán line.
The vehicle itself consists of a single-stage rocket Booster and a Crew Capsule. Powered by the BE-3 engine, which runs on liquid hydrogen and liquid oxygen, the booster propels the capsule to space before separating and landing vertically—a technology that earned Blue Origin the prestigious Collier Trophy in 2016 for demonstrating rocket reusability. The capsule, meanwhile, provides a spacious interior with large windows, allowing passengers to fully experience the “overview effect”—a profound shift in perspective often reported by astronauts upon seeing Earth from space.
NS-31 will likely utilize RSS Kármán Line, the second human-rated crew capsule introduced with the NS-27 mission in October 2024. This capsule boasts improved performance, enhanced reusability, and updated accommodations for payloads, reflecting Blue Origin’s ongoing efforts to refine its technology and expand flight capacity to meet growing demand.
Significance of NS-31 in Blue Origin’s Broader Vision
The NS-31 mission arrives at a pivotal moment for Blue Origin as it continues to establish itself as a leader in the commercial space sector. While the company’s New Shepard program has solidified its position in suborbital tourism—competing with the likes of Virgin Galactic—its ambitions extend far beyond short trips to the edge of space. Blue Origin is also developing New Glenn, a heavy-lift orbital rocket, and Blue Moon, a lunar lander aimed at supporting NASA’s Artemis program to return humans to the Moon.
Posts on X and recent company updates suggest that New Glenn, which successfully completed its first orbital flight (NG-1) in late 2024, could play a role in launching Blue Moon and Artemis astronauts, with its booster designed to land on a drone ship—a capability hinted at in a Blue Origin video released in December 2024. While NS-31 is a suborbital mission, it contributes to the company’s broader narrative of “building a road to space for the benefit of Earth,” a mantra that underscores its efforts to make spaceflight routine and accessible.
Moreover, NS-31 reinforces Blue Origin’s strategy of blending commercial tourism with educational and scientific goals. By flying high-profile individuals alongside payloads and Club for the Future postcards, the company fosters public engagement while advancing research that could benefit future space endeavors.
Challenges and Context
Blue Origin’s journey has not been without hurdles. In September 2022, the NS-23 mission experienced an anomaly when the BE-3PM engine nozzle failed, triggering the capsule’s escape system and grounding New Shepard for over a year. The company resumed flights with NS-24 in December 2023, and since then, it has maintained a steady cadence, with NS-30 launching just two days prior to the NS-31 crew announcement on February 25, 2025. This rapid succession of missions signals Blue Origin’s confidence in its systems and its intent to scale operations.
The company also faces stiff competition from SpaceX, which dominates the orbital launch market with its Falcon 9 rocket and Crew Dragon spacecraft. While New Shepard caters to a different niche—suborbital tourism and research—Blue Origin’s long-term success hinges on New Glenn’s ability to compete in the orbital arena and secure contracts like those for NASA’s Artemis program, where it is vying against SpaceX’s Starship.
Looking Ahead
As Blue Origin prepares for NS-31, the mission stands as both a celebration of its past achievements and a stepping stone toward its future goals. For the crew—Aisha Bowe, Amanda Nguyen, Gayle King, Katy Perry, Kerianne Flynn, and Lauren Sánchez—the flight will be a life-changing experience, offering them a rare glimpse of Earth from space and a chance to inspire millions. For Blue Origin, it’s another opportunity to refine its technology, expand its customer base, and build momentum for more ambitious projects.
The spring 2025 launch window will be closely watched by space enthusiasts, industry observers, and the general public alike. With live coverage expected on BlueOrigin.com, the mission will once again bring the wonder of spaceflight into homes around the world, reinforcing the idea that space is no longer the exclusive domain of government astronauts but a frontier open to all.
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