The Space Entrepreneur’s Guide to Building a Sales Funnel

The space economy, an industry once dominated by government agencies, is now becoming increasingly commercialized. With an influx of private companies entering the market, there’s a growing need to understand how to effectively sell space-based products and services. A sales funnel, which is essentially a customer’s journey from discovering your company to making a purchase, is an effective model for understanding this process. This article reviews how to set up a sales funnel for a space economy business.

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