Tag: Sales

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Competitive Analysis for Space Economy Startups

The space economy is a growing industry, with estimates for 2022, valuing it at $546 billion globally. As more companies enter this emerging market, conducting competitive analysis is crucial for new space economy startups to understand the competitive landscape and position themselves for success. This article provides a guide on how space economy startups can approach competitive analysis.

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Understanding TAM, SAM, and SOM: Key Market Metrics for Business Strategy

In the world of business, understanding the market landscape is essential for making informed decisions, strategizing, and allocating resources efficiently. Three important metrics that help businesses do this are Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM). These terms are frequently used by startups, established companies, and investors to evaluate the potential for market penetration and business growth. This article reviews the definitions, differences, and applications of these metrics, providing a guide for space entrepreneurs.

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What Are Satellite Imagery-based Market Specific Insights and Why Are They Important?

Satellite imagery-based market-specific insights refer to the valuable information and analytical conclusions derived from the interpretation and analysis of satellite images. These insights are customized to specific industries or markets, such as agriculture, mining, real estate, and environmental monitoring, among others. The use of satellite imagery for market insights has grown significantly with the advancement of satellite technology, machine learning algorithms, and data analytics platforms.

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