Gartner’s Magic Quadrant is a tool that can be used to evaluate technology centric companies in specific market segments. Gartner currently has Magic Quadrant coverage for major Digital Markets.
Magic Quadrant reports are intended to answer the questions: Which are the competing players in the major technology markets? How are they positioned to help a business over the long haul?
A Magic Quadrant provides a graphical competitive positioning of four types of technology providers, in markets where growth is high and provider differentiation is distinct:
- Leaders execute well against their current vision and are well positioned for tomorrow.
- Visionaries understand where the market is going or have a vision for changing market rules, but do not yet execute well.
- Niche Players focus successfully on a small segment, or are unfocused and do not out-innovate or outperform others.
- Challengers execute well today or may dominate a large segment, but do not demonstrate an understanding of market direction.
Access to Magic Quadrant reports requires payment. However, sometimes high-level summaries are made public.
Relevance to the Space Economy
Gartner does not currently cover any space economy specific markets, however several of the markets they cover are major building blocks underpinning data centric space economy businesses, e.g., cloud platforms and infrastructure, cyber security, data storage, network services. Major changes related to building blocks capability and/or costs can have an impact, both positive and negative, on a space company’s business case.
Note that the Magic Quadrant methodology can be used when doing independent analysis of competitors in the space economy market.