Synopsis
The report covers user needs and requirements related to the use of GNSS (global navigation satellite systems) and Earth observation (EO) data in consumer solutions, tourism, and health applications.
Key points:
- The consumer solutions market is very broad, encompassing lifestyle, sports, health, and other applications tailored to consumer needs. Key trends include a focus on health/wellbeing, fighting digital fraud with location data, and sustainable devices.
- Smartphones dominate shipments of consumer devices enabled by GNSS, but other devices like wearables are growing rapidly. Navigation and tracking apps generate the most GNSS-enabled revenue.
- 5 EO applications are analyzed in depth: air quality monitoring, sports/fitness, UV monitoring, geo-advertising, and mapping/GIS. Key user needs include higher spatial/temporal resolution and data integration.
- Major players in the value chain include chipset/device makers, platform developers, service providers, app developers, and app stores. Collaboration is needed between EO data providers and application developers.
- Key future drivers include more satellites enabling cheaper data, integration of multiple data sources for customized services, and strategic role of EO platform developers.
- Detailed user requirements are provided for several key applications making use of GNSS and/or EO data, like sports and fitness, geo-advertising, mapping, navigation, and more.
The report is a living document that will be updated periodically by EUSPA to reflect evolutions in user needs, market trends, technologies, and applications.
